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Sad Boy.Co key art — a young man with an afro and tattoos hugging a pillow, floating on a cloud under the dripping gothic Sad Boy.Co wordmark

sadboy.co

A record label & lifestyle brand. Still loading…

Built on one truth: Brown and Black men can be soft too — and say it out loud. Music, merch, and a whole way of living, coming soon.

Music & releases Merch drops 3AM Sessions The lifestyle

Get the launch email

Drop your email and we'll open your mail app with a note to us — when the site goes live, you're first to know.

Opens your email app, addressed to info@sadboyco.com — just hit send.

You're on the list — check your mail app to finish sending. ☁️

Business email

The inbox lineup for the label. info@sadboyco.com is the main contact — copy an address for your records, or tap one to start a message.

Main contact

First contact for everything — fans, questions, collabs that don't fit anywhere else.

Bookings

Shows, appearances, features, and performance requests.

Merch

Orders, sizing, shipping, and returns once the shop opens.

Press

Interviews, blogs, playlists, and media inquiries.

Demos

Artists — send one link, your name, and where you're from. No attachments.

Business

Partnerships, licensing, and label business.

One inbox runs the label: info@sadboyco.com is the main inbox on the sadboyco.com domain. Add the rest as free aliases in your email host (Google Workspace or Zoho Mail) and they all land in the same place.